Social Marketing to Moms: Women and Wikipedia Don’t Mix
Considering the amount of content and the vast amount of women bloggers on the internet, many were surprised that the latest study from Wikimedia Foundation found only 13% of Wikipedia contributors...
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Rubbermaid Social Marketing Effort Thinks Inside the Container
Reaching young moms is a priority for Rubbermaid, as is engaging them in a social setting online. But the 70-year-old housewares company was wary when social networking site BigTent came calling. The...
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Social Marketing to Moms: Twitter Party is The Social Network Version of a...
Loads of great free fashion stuff to be given away every few minutes during a two hour special Twitter Party hosted by Viva Swag and Daily Dose of Style, by invitation to #DAILYDOSESTYLE GLENDALE, CA,...
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Social Marketing to Moms: Video Game Firms Make a Play for Women
More examples of social marketing to women: Videogame publishers, pushing to expand their businesses, are making games that target girls and women a new industry battleground. This holiday season,...
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Alienate Moms? Pepsi Has An App For That
Here’s a risky application Pepsi launched targeting everyone BUT women in the social marketing space: Pepsi’s latest foray into social media is certainly bold and controversial, but does it go too...
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7 Powerful Insights for Social Marketing to Women (and Moms)
Women have been associated with shopping since the concept began but, until fairly recently, not so much with buying. When it comes to big purchases like cars, homes, finances or technology, the...
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100 Twitter Feeds for Healthy-Conscious Moms
In the quest to be a good Mom, Moms are using Twitter feeds to find tips and news on everything under the sun. Here’s a list of 100 awesome Twitter feeds for healthy-minded moms. Pediatrics and...
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Facebook social media meets online shopping
Facebook is not just a place for socializing with friends and family. There are over 200 million active members and Facebook is growing every week by about 300,000 to 500,000 new members. And of the...
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Focus groups vs. analytics in measuring social media ROI
Tom Gerace’s recent post in imedia connection, attempts to measure the true brand value of a social campaign. What I found interesting about it was that here you have one of the leading social...
View ArticleBranded Apps: Best Practices
Spotlight Presentation — From Content to Commerce: Branded Apps On December 10, 2009 I spoke at the digiday:APPS conference in Los Angeles. This is the presentation I made discussing best practices...
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The Top 2009 Social Media Trends for Moms
Noa Gafni is a social media consultant with a focus on women and Gen Y. She authors Webutantes, a blog about Internet trends impacting women. Twitter Twitter (Twitter) was the social media success of...
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